Veronica Swanson Beard

As you know, we’re sort of obsessed with finding the one perfect product for everything. So it’s no surprise we think of the apparel brand Veronica Beard, whose main mission is to help busy ladies simplify oh-so-stylishly, like a soul sister.

Like her co-founder sister-in-law (whom we featured in the spring), Veronica Swanson Beard has a little troop of kids – boys aged 7, 5, and 1 – and a surefooted approach to the dance of business-running and parenting.

So of course she was capable of tackling the latest challenge for the Beard brand: denim. “Our goal is to design the must-have pieces of your uniform and the thing we wanted most was denim – the kind you’d feel polished enough to wear to a meeting or a dinner with your parents or boss.” And as an alum of Narciso Rodriguez, Alberta Ferretti and Parsons, we trust that she got it right. (Find out for yourself this October).

Save room in your denim drawer and now enjoy this in the meantime: good advice from a woman fit to give it.

My Everyday

I take my boys to school and head to the office where I move between design, sales and PR all day. I’m home in time for bathtime and then I put the baby to bed. For the older kids, it’s homework and roughhousing followed by a book at bedtime.

I’ve Got This Nailed

Always give kids two choices – for food, movies, outfits, play dates etc. They feel empowered and you know what you’re dealing with. But only buy clothes and shoes you would want your kids to wear!

The Pregnancy Uniform

Mine was a Veronica Beard blazer, blouses from Zara, J Brand maternity jeans and Isabel Marant booties. It’s really important to feel yourself when you’re pregnant. There is nothing worse than feeling like shamu the whale in a bad outfit.

New Moms, Listen Up

Stay home for the first two weeks and limit visitors to people you wouldn’t mind sobbing or leaking in front of.

The Magic Ingredient

Amparo, our beloved nanny is essential to helping me keep it together. She lives with us and my boys think of her as family. She allows me the freedom to run a business and have a happy marriage and not feel guilt about my kids 24/7.

The Perfect Moment

Bonfire on the beach at our home in Locust Valley, Long Island. There is nothing more magical than watching your kids chase fireflies, chow s’mores, and feel special because they’re staying up late!

#Momfail

They inherited my insatiable sweet tooth and I did nothing to prevent it from happening. Ice cream is a particularly lethal vice in the Beard home.

Best. Purchase. Ever.

The Sit’n’Stroll. I CANNOT believe it took me three kids to finally buy this machine.

How To Travel With Tots

Each kid has their own roller suitcase that holds their toys, lovies and DVD player. I get a good meal in them and then it’s junk all the way – whatever they want as long as they behave and stay in their seat.

Say What?

In our house, cuddle cuddle means snuggle time.

3 Hours Alone, 3 Hours With Him

Alone: Hunting through vintage, thrift and antique shops anywhere in the USA.
With him: Dinner with my husband at Il Cantinori.

I Still Don’t Get It

Cooking. And downloading pictures.

You Can’t Do It All, So Do This

I had to make the decision for myself that once I get to work, it’s all about business unless there is an emergency with the kids. They respect my love for my business and know that they’re always my first priority.

I Never Have Enough…

Wipes and LL Bean totes.

Becoming My Own Mother

I say and do everything she does! My mom would drag us around to all her favorite antique and thrift shops and now my boys have to do it too. I always let them pick out their own piece of treasure so they don’t mind it too much.

Photo: Courtesy of Claiborne Swanson Frank

Georgina Bloomberg

For a lot of new moms, getting out the door in clean clothes is a lofty goal. Georgina Bloomberg’s current mission? To make the 2016 Olympics USA Equestrian Team.

The daughter of former NYC Mayor Michael Bloomberg is currently ranked 5th in the country and has been riding since she was 4 and competing since age 6 (determination clearly runs in the family).

But horses aren’t the only thing taking up Georgina’s time – she’s a single mom to 1.5-year-old Jasper, whom she had with ex-boyfriend Ramiro Quintana, a fellow equestrian she parted ways with when Jasper was a few months old.

She and Jasper spend half the year in Wellington, Florida, and the rest of year between Manhattan and her farm in North Salem, New York, where they’re joined by (get ready for this): 5 dogs, 1 rescue pig (Wilbur, from a pound in New Jersey), 8 show horses, 3 retired horses, and 2 rescue mini horses.

And those aren’t the only animals that benefit from her care – she’s an Equine Welfare Ambassador for the ASPCA, a founding member of Friends of Finn (dedicated to fighting puppy mills), and even publicly criticized her father’s administration for not making animal welfare a higher priority.

We caught up with the passionate, not-afraid-to-speak-her-mind Georgina to talk relationships (so hard!), guilty pleasures (so good!), her stint as a YA author, and the trap she fell into with baby gear (DON’T do this). Meet the one and only Georgina Bloomberg.

More

On Marriage

Marriage is not super important to me – most end in divorce. I love the idea of being with someone forever, but I don’t think it happens very often. Marriage was coined at a time when people died when they were 30. That stability would be nice, and I am definitely open-minded about it, but I don’t need it in that way some women do.

Being A Single Mom

Jasper’s father will always be in his life and be a friend figure to him, but he is not involved in the day-to-day. It’s hard, but it’s much easier to do it by yourself than with the wrong person.

Her Crew

I don’t know any other single moms, but I have a lot of mom friends, and I have a single dad that I’m really close to. He was planning on having kids with his partner, who changed his mind, so he went ahead with the surrogate on his own. It’s nice to have that support system – his son and Jasper are just a few months apart and love to play together!

Pregnancy Don’t

I rode in a horse show at 5 months pregnant, which is typically a big no-no. I was feeling so strong and healthy, and I chose only the safest horses to ride. I felt confident in that decision at that time. That said, now knowing my son, I wouldn’t do it again. It’s an unnecessary risk that isn’t worth it.

Eating Her Words

I always said I would stop riding when I got pregnant. I also said I would never pull out my phone in the middle of a restaurant and hand it to my child, and I have definitely done that too! Becoming a mother has made me a lot less judgmental.

Back In The Saddle

I had a C-section, so I couldn’t ride for at least 2 months after having Jasper. I put on 30 pounds while pregnant and left the hospital 15 pounds lighter. I worked out throughout my pregnancy: I was jogging until I hit 6 months, then used the elliptical. I made myself do it even if it was for just 20 minutes.

On The Road Again

We travel a lot for my riding competitions, so he never has a consistent routine. To make up for it, I try and have some constants – reading the same story before bed, bringing the Munchkin sound machine/projector and stuffed animal everywhere we go.

Wise Words From Michael Bloomberg

My dad taught me to not care about the little things and to do what you know is right no matter what – both in life and in regard to your child. If you think you can do something, even if people tell you you can’t, go for it.

Going For The Gold

In that spirit, my goal is to make the 2016 Olympics equestrian team. It’s very difficult to make it: You can be #1 today and nothing tomorrow. You and the horse must be healthy at the same time, which happens like 10% of the time – right now my best horse is injured. I am aiming for it and it’s my goal, but it doesn’t define me or crush my career if it doesn’t happen.

YA Author

While I was taking time off from riding after having back surgery, I was approached to do a series of YA novels and was initially not interested – I’m not a writer and don’t enjoy it at all – until they told me it was about the horse show world. I live in that world and it’s a topic I love and care about, so that was really compelling. They paired me with a YA writer and we each accepted what the other was good at and worked well together. It was actually a really fun experience.

On Her Nightstand

I’m reading Wildlife Wars about animal and environmentalist rights activist Richard Leakey, who risked his life to take on elephant poachers in sub-Sahara Africa. Angelina Jolie is directing a movie based on it.

Guilty Pleasures

Celebrity gossip and really bad reality shows like Four Weddings, all The Housewives, 16 & Pregnant. I don’t watch anything that’s not reality. Did I just admit that?!

Ch Ch Ch Changes

Becoming a mom has made me more emotional. I am way more sensitive to the news. I used to not have a lot of sympathy for people – I saved it all for animals. Now I see everyone as someone else’s child: If someone has done something terrible in the news, I think, that’s someone’s son, and it affects me a lot more than it ever used to.

Learn From Her Mistakes

I totally fell into the “cool trap” and bought the sleekest baby gear and coolest baby ensembles, only to quickly realize once he was born that it was all useless! It’s not about the way stuff looks, it’s about how it works, and sadly the things babies love are not exactly easy on the eyes!

Name That Baby

I’d always really liked the name Jasper, and he was due on Christmas Day – I found out Jasper was one of the three wise men, so it just fit!

Photo Courtesy of Isabel J Kurek Photography