Veronica Swanson Beard

As you know, we’re sort of obsessed with finding the one perfect product for everything. So it’s no surprise we think of the apparel brand Veronica Beard, whose main mission is to help busy ladies simplify oh-so-stylishly, like a soul sister.

Like her co-founder sister-in-law (whom we featured in the spring), Veronica Swanson Beard has a little troop of kids – boys aged 7, 5, and 1 – and a surefooted approach to the dance of business-running and parenting.

So of course she was capable of tackling the latest challenge for the Beard brand: denim. “Our goal is to design the must-have pieces of your uniform and the thing we wanted most was denim – the kind you’d feel polished enough to wear to a meeting or a dinner with your parents or boss.” And as an alum of Narciso Rodriguez, Alberta Ferretti and Parsons, we trust that she got it right. (Find out for yourself this October).

Save room in your denim drawer and now enjoy this in the meantime: good advice from a woman fit to give it.

My Everyday

I take my boys to school and head to the office where I move between design, sales and PR all day. I’m home in time for bathtime and then I put the baby to bed. For the older kids, it’s homework and roughhousing followed by a book at bedtime.

I’ve Got This Nailed

Always give kids two choices – for food, movies, outfits, play dates etc. They feel empowered and you know what you’re dealing with. But only buy clothes and shoes you would want your kids to wear!

The Pregnancy Uniform

Mine was a Veronica Beard blazer, blouses from Zara, J Brand maternity jeans and Isabel Marant booties. It’s really important to feel yourself when you’re pregnant. There is nothing worse than feeling like shamu the whale in a bad outfit.

New Moms, Listen Up

Stay home for the first two weeks and limit visitors to people you wouldn’t mind sobbing or leaking in front of.

The Magic Ingredient

Amparo, our beloved nanny is essential to helping me keep it together. She lives with us and my boys think of her as family. She allows me the freedom to run a business and have a happy marriage and not feel guilt about my kids 24/7.

The Perfect Moment

Bonfire on the beach at our home in Locust Valley, Long Island. There is nothing more magical than watching your kids chase fireflies, chow s’mores, and feel special because they’re staying up late!

#Momfail

They inherited my insatiable sweet tooth and I did nothing to prevent it from happening. Ice cream is a particularly lethal vice in the Beard home.

Best. Purchase. Ever.

The Sit’n’Stroll. I CANNOT believe it took me three kids to finally buy this machine.

How To Travel With Tots

Each kid has their own roller suitcase that holds their toys, lovies and DVD player. I get a good meal in them and then it’s junk all the way – whatever they want as long as they behave and stay in their seat.

Say What?

In our house, cuddle cuddle means snuggle time.

3 Hours Alone, 3 Hours With Him

Alone: Hunting through vintage, thrift and antique shops anywhere in the USA.
With him: Dinner with my husband at Il Cantinori.

I Still Don’t Get It

Cooking. And downloading pictures.

You Can’t Do It All, So Do This

I had to make the decision for myself that once I get to work, it’s all about business unless there is an emergency with the kids. They respect my love for my business and know that they’re always my first priority.

I Never Have Enough…

Wipes and LL Bean totes.

Becoming My Own Mother

I say and do everything she does! My mom would drag us around to all her favorite antique and thrift shops and now my boys have to do it too. I always let them pick out their own piece of treasure so they don’t mind it too much.

Photo: Courtesy of Claiborne Swanson Frank

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saturdays Katerina Williams
Lives:Tribeca during the week, East Hampton on the weekends
Family: Husband Robert, sons Sebastian (2) and Louk (1 month)
You might know: Her amazing new baby boutique Lullanest in East Hampton (a Manhattan shop is in the works)
Secret obsession: Collecting pennies. Finding them face up truly is good luck! I have a piggy bank (shaped like a pig of course) full of the pennies I’ve found through the years.

lullanest

6:30am:

“Mama Up!” Sebastian is ready to take on the day!

6:35am:

We have an intense 5 minute communication (in toddler talk) about finding something he’s termed “dodo”. After presenting numerous items to Sebastian that he assured me were not dodo, I try a toy race car. Success!

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7:00am:

With dodo in hand, we eat fruit and our beloved YoKids yogurt for breakfast as we assemble our Janod alphabet wood puzzle.

7:30am:

I send an email to the Lullanest team confirming our plan for the day, which always includes more training on our products.

9:30am:

September in the Hamptons is my favorite time of year. We pack bags for a day at the orchards.

10:00am:

We stroll through the apple orchards (Sebastian runs!) and stop for fresh treats in the form of cider and pastries from the local farms.

12:30pm:

Picnic lunch. The Weelicious Easy Chicken Nugget recipe is loved by all.

1pm:

Home for Sebastian’s nap, which is also an ideal time for Mama’s Lullanest product research and team meeting.

3pm:

We’re off to the “pak” (park) for some “lulla bell” (swinging). Baba (daddy) is the preferred swing pusher.

4pm:

The Children’s Museum of the East End in Bridgehampton, where serious play vegetable sorting and lego building ensue.

5:30pm:

Dinner at LT Burger in Sag Harbor.

6:30pm:

Sebastian races to the tub for bath time with the duckies.

7:30pm:

We sit together and read books which currently include “I’m a Big Brother” and “My New Baby”.

8:30pm:

Sebastian is sound asleep (“dodo” by his side), and friends of ours arrive for some drinks and dinner by the pool.

10pm:

Check on baby, shut the lights, and Mama down!

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On Our Radar September 19, 2014

radar WHO: Sick kids who need to stay hydrated and non-sickies who could use added nutrition.
WHAT: Ella’s Kitchen organic electrolyte drinks are full of all natural ingredients (coconut water, fruit and veggie purees) and don’t have any of the bad stuff (artificial flavors, colors, or additives).
WHEN: Stock up before you actually need it.
WHERE: target.com

WHO: Parents and caregivers packing little lunches on the regular.
WHAT: Zoli’s new vaccum-insulated food containers keep soup hot and yogurt cold, plus the cheerful colors just make you feel happy.
WHEN: Before soup season is upon us.
WHERE: zolibaby.com

WHO: Parents of paci-obsessed littles.
WHAT: Chewbeads new paci clips are not only cuter than the other options out there but they also glow in the dark, making them easy to find at all times.
WHEN: Before you lose another one.
WHERE: chewbeads.com

WHO: Owners of downright filthy strollers and car seats.
WHAT: BuggyLOVE is a line of organic cleaning products that safely rid your gear of muck.
WHEN: Before it becomes a health hazard.
WHERE: buggylove.com

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mommy_board_acronyms

I’m a FTM, EBF my 8-week LO (actually NAK at the moment) and have a semi-embarrassing question: LAM is a real thing, right (not an OWT)? Because we DTD once, and I’m worried I may be PG again already. Have not POAS. It would be impossible to get a BFP, right? RIGHT?! WM on ML freaking out here. TIA.

Welcome to the MMB (mommy message board). Not only must you learn to interpret the unique cries of your baby, but those of your fellow mamas. And they also speak in code. Keep handy this mile-long list of acronyms to translate the beautiful craziness that is the MMB. While it can be a wealth of knowledge, consider yourself warned, it’s a serious rabbit hole.

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attachment parenting

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birth control (what reading a mommy board will drive you to)

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big fat negative (on the stick)

More

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big fat positive (on the stick)

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breast milk (we gotcha there, huh?)

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controlled crying (a sleep method)

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cloth diaper

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cry it out (aka hell on earth)

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dairy allergy

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dear daughter

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dear husband

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dear son

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did the deed (isn’t “sex” just as easy to spell?)

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exclusively breastfeeding

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expressed breast milk

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elimination communication (we had to wiki that one too)

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formula feeding

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first time mom

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Lactational Amenorrhea Method (natural birth control while breastfeeding)

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little one

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miscarriage

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maternity leave

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mommy message board

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nursing at keyboard

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old wives tale

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pregnant

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pee on a stick

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postpartum depression

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Resources for Infant Educarers (the parenting method all the LA moms follow)

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stay at home mom

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thanks in advance (the universal sign-off on the MMB)

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trying to conceive

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vaginal birth after cesarean

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work at home mom

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working mom

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what you’ll say after reading this list

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